something alog the lines of because I wanna monetize my YouTube channel, well, don't forget, you need 4,000 hours of watch time, as well. If your answer was because I wanna monetize my YouTube channel, well, don't forget that you also need to apply for the YouTube Partner Program and be accepted into it so there are no shockers. YouTube will be checking whether or not you're trying to buy subscribers or manipulate the metrics.
And if it's because you wanna
monetize your YouTube channel, then you're not thinking about your audience. Can you see where I'm going with this? Now, if it's because 1,000 people represents a huge community that has put their faith and trust in your content to inspire and educate them, then you're on the right YouTube path. We've uploaded over 600 videos on the vidIQ YouTube channel now, and we've had over two million comments.
m, I must confess,
but the overriding theme of a lot of these comments is a lack of understanding a mindset of the YouTube platform. Most new creators naively, and understandably so, are thinking more about what they can get from the YouTube platform rather than what they can give to their audience. And I've said this already in videos that we've made in 2020. Stop thinking about the metrics and how you gain things from the content that you create, and think first about what's valuable to your YouTube audience. I can almost guarantee that when you shift mindset from you to your audience, your channel will grow so much faster and so much more easily that you'll hit 1,000 subscribers before you even know it. That's because your content, your daily interaction with your community, becomes far more important than any milestone that you're trying to achieve. Hello, I'm Rob, and welcome to vidIQ, the YouTube tool and channel that aims to educate you on your YouTube journey. For more YouTube tips, tricks, and advice just like this, make sure to subscribe to the channel and do this (ding) so that you're the first to be notified when we release brand new content. As always, school is,
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names matterO. It never has done and it never will do, it's a myth. Now, while I did say that milestones aren't necessarily that important, especially to your audience at this stage, they probably still do rattle around in the back of your head. So let's touch on this to help with your mental welfare. Getting to 100 subscribers is one of the hardest things you will do on the YouTube platform. We know, we were there to help guide you through it, and if you weren't there, then there's a video over here that you should definitely watch. Now, let's say theoreticay that it took you three months to get 100 subscribers, and then, your next target is 1,000 subscribers. That might be a bit of a stretch, but at the same time, it's not going to take 30 months to get to 1,000 subscribers because, like with any YouTube channel, you will be gaining momentum. So what you want to try and continue to have is incremental increases in milestones. So going from 100 subscribers to maybe 250 subscribers, then maybe 500 subscribers, 750 subscribers, all the way up 1,000 subscribers. As long as you're aware of a reachable goal somewhere in the distance and you keep track of your incremental steps towards that milestone, whether it be two or three subscribers a day or 10 or 20 subscribers a week, that will nourish you as you nourish your audience with value from your content. Now, if in the background you want to track these incremental milestones up to 1,000 subscribers, vidIQ has a free tool for you. On most YouTube pages you'll see a cluster of YouTube tools from vidIQ. Click on the Achievements one and it will give you all sorts of stats, but there is specifically one for subscribers, and when you click on it that generates a certificate, and you can share that success with your audience on any of your social media platforms. If you have over 100 subscribers and you're working towards 1,000 subscribers, for the typical channel you've probably done a few dozen videos and you have some experience and an understanding, generally, of what your audience likes on your channel. So it's now time to solidify your value proposition. What does that mean? Let me put it very simply. Describe your channel in five seconds or less in a catchy, memorable fashion. For example, our value proposition could be YouTube growth channel, but in order to make it catchy and memorable what do we say our channel is about? Educating your YouTube journey. Now, let me give you a couple more made up examples. Fortnite gaming channel. There are literally hundreds of thousands of these on YouTube already, so how do you describe your channel in a catchy, memorable way if you're a Fortnite game play channel? Well, it could be something along the lines of this. Because head shots are better at 347 frames per second. That could mean that your channel is all about how to improve the gameplay performance of Fortnite or any other first-person shooter game. It gives your channel more focus, your audience knows exactly what your channel is about, and it's memorable. What about this one? European travel vlog. Naw, it's too generic, we've heard it all before. Let's try this. Euro-penniless traveling nomad. All right, it's not my best effort, but I came up with it in five seconds. That defines your channel as content all about an individual going around countries of Europe, most likely on an extreme budget. And what type of content is that going to appeal to in terms of a target audience? Young students. So you've sold your channel to your audience, not explicitly and functionally, but through a catchy, memorable value proposition. Now, this can change over time. There is nothing wrong with that, but if your channel has a core theme, you always know the value that you're trying to deliver to your audience, and your audience, whether they be new visitors or regular subscribers, will always know what to expect from your content. So yeah, in short, I wanna see some of your channel value propositions in the comments below. When it comes to starting and building a YouTube channel I always say that nothing beats experience. Hopefully, by now you should have some videos out on the platform and you've got some views and some subscribers. So what you've gained from that is social proof. You will have certain videos that have performed better than others. You'll have videos that have some engagement and some feedback asking you to make followup videos or asking you general questions, which you could potentially answer with future content. So my advice to you now would be to start researching your channel, even if it is the simplest trick in the book, which is to go to your video tab on your channel page and sort by the most popular videos. If there are any patterns in the top five or 10 videos that are telling you a certain type of content works, then make more of that content, whether it's about a particular topic or a video style. It may be that you've already chosen your video topic niche, whether it be sports, gaming, politics, wrestling, beauty, but from the content that you have you should by now be able to find a subniche in that particular topic. Now, it might be predictions or tutorials or reaction videos or when you're in front of camera and you're giving your personal stories. When you start your YouTube channel, there is nothing wrong with experimenting 80% of the time, but as your channel grows, you'll get to a stage where you are serving your audience the content they want to see 80% of the time while you can experiment with the other 20% of content. Know more about your own channel and discover what works for your audience, and it's pretty simple, do more of it. If you drill down into that concept a little further, if you want more subscribers, then look at the videos on your channel that bring in the most subscribers and make more content based on those videos. You can use the vidIQ channel audit tool to do this, as we have a column which shows you which videos on your channel bring in the most subscribers. Funnily enough, it's our video tutorials that on how to
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